About Luc Tomasino
I'm an international growth executive turned independent consultant and advisor. For more than 25 years I've led commercial teams through high-growth transformations for private equity-backed technology and media companies — contributing to four successful exits that created over $1.5 billion in shareholder value. Today, I help B2B companies turn buyer intent into pipeline, and selectively partner with leadership teams as a strategic advisor.
"If you're not at the table, then you're on the menu." — Ann Richards
A career built on commercial transformation
My career began at Central European Media Enterprises (CME) in 1993, joining as the company's third employee following an NYU MBA grant to study the privatization of television broadcasting in Eastern Europe. CME IPO'd on NASDAQ in 1996 and reached a $3 billion valuation. From there, I led the turnaround of the international division at Vyvx Media (acquired by CenturyLink), helped scale SDI Media 550% in under four years into the world's largest language localization provider (Warburg Pincus exit, 2007), and as VP Worldwide Sales for Masstech, rebuilt the commercial organization ahead of its sale to Telestream in 2021 — twelve months ahead of plan.
Across these ventures, I've worked through the full range of economic environments — high growth, financial crisis, and digital transformation upheaval — and in each case, my teams delivered the commercial results required to enable successful exits.
What I bring to the table
I'm particularly effective in commercial environments going through change — the kind of ambiguity that paralyzes many teams. I've sat in the buyer's seat through multiple cycles of platform shift, including the industry-wide move from CapEx to OpEx and SaaS pricing. That perspective shapes how I work today.
After two decades inside high-growth commercial organizations, I came to a clear conclusion: most B2B companies don't have a lead generation problem — they have a visibility problem. They can't see who in their market is actively buying. Vectaura is built to close that gap: independent of any vendor, focused on commercial outcomes, and grounded in the realities of how B2B revenue actually gets built.Current Portfolio
My current engagements span 85+ countries and 15 industry sectors — including executive search, cybersecurity, autonomous mobility, robotics and automation, advanced manufacturing, logistics technology, and digital media infrastructure. Clients range from global professional services firms to government-backed export programs supporting mid-market businesses.
How I work with companies
I work with B2B leadership teams in two ways:
As an independent consultant — leading focused engagements to operationalize buyer intent data and accelerate pipeline.
As a strategic advisor or non-executive board member — selectively, where there's strong fit. I'm particularly interested in mid-market technology and media companies, private-equity-backed businesses, and companies operating across multiple markets.
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References
"A very accomplished Executive who has a strong understanding of the market, terrific customer relationships, a determination to deliver and gets things done. He isn't afraid to get involved in big transformational challenges." Roger Flynn Chairman, Commmunicate Technology, ERA Ltd, and DRC, Non-Executive Director Cooke Optics.
"He was hired to lead the combined commercial team of the two companies and manage their global footprint as we orchestrated a merger of the product families into a cloud native mindset. He managed this very well and the culmination of this strategy led to a sale of the business to Telestream in early 2021." Llewellyn John Partner, FPE Capital
"In addition to being extremely honest, Luc always put his clients front and center with excellent planning and execution. When the heat was on, he was 100% present and always delivered." John Mahtani, Chief Commercial Officer, Artinii Pro (former VP EMEA, Warner Bros)
"Every once in a while, a boss or co-worker impacts your career to such extent that it forms a pathway to future success. Luc Tomasino was that boss." Patricia Torres-Burd Managing Director, Media Development Investment Fund
"Few people have the opportunity to report to a manager who is also a coach and mentor — but I did when I worked for Luc." Roy Dvorkin AI Strategy, Original Content Services, Services Operations, Apple, Inc.
About Vectaura
Vectaura Consulting is based in France and works with clients across Europe and globally.
Get in touch: contact@vectauraconsult.com · LinkedIn