We start by helping your team understand the role of buyer intent data and signal-based analytics in today’s B2B landscape. In this discovery phase, we:

Assess your current sales and marketing operations.

Benchmark your KPIs and revenue systems.

Identify growth gaps and validate whether intent data is the right fit.

Provide tailored strategic recommendations and an action plan.

Outcome: A clear roadmap to determine how and where intent-based strategies can support scalable revenue growth.

Choosing the right platform is critical to success. We guide your team through a structured vendor selection process that ensures your intent data provider aligns with both your goals and infrastructure.

This module includes:

Suitability analysis and platform scoping.

Side-by-side comparison of top 3 platforms from a curated list of 21+ global intent data vendors.

Evaluation across 18 key criteria: data sources, compliance, features, cost, integrations, and more.

Support with guided RFPs, custom demos, and decision-making.

Outcome: A vetted, future-proof intent analytics platform selected for performance, fit, and ROI.

This phase transforms intent signals into measurable pipeline activity with a custom B2B go-to-market program, designed to reach buyers early—before the 70% decision mark.

We help your team:

Identify and prioritize in-market accounts.

Operationalize buyer intent data for personalization.

Deploy omnichannel campaigns to boost engagement.

Align KPIs and metrics across teams.

Facilitate sales & marketing role clarity workshops.

Outcome: A data-driven GTM program that shortens sales cycles and boosts conversion rates.

Once deployed, we support ongoing performance optimization to ensure continued alignment with your growth goals. This module ensures your buyer intent strategy continues to evolve with your business.

Deliverables include:

Monthly performance reporting tied to sales & marketing KPIs.

Regular strategic reviews and optimization adjustments.

Stakeholder workshops to ensure organizational alignment.

Data-driven insights to fuel ongoing demand generation.

Outcome: A continuously optimized revenue engine powered by intent-based insights and lead gen performance.